GuRuiJie
MRO Industrial Products & Semiconductor Supply Chain

GuRuiJie Industrial Technology

Empowering large enterprise MRO procurement through the "Quality · Price · Timely Delivery · Service" QPTS four-pillar system, while simultaneously expanding into semiconductor supply chain — solving industry challenges with technology, building a global ecosystem through trade.

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Company Overview

Guangzhou GuRuiJie Industrial Technology Co., Ltd., established in November 2023, is positioned as South China's leading industrial products procurement service provider and JD.com's largest on-ground service partner in the South China region. The company delivers end-to-end digital procurement solutions for large enterprises through its four core pillars: Quality, Price, Timely Delivery, and Service (QPTS).

Driven by deep supply chain integration capabilities and deep enterprise service capabilities, GuRuiJie has built a product matrix spanning 18 major categories, 187 mid-level categories, and 698 sub-categories, with partnerships across 500+ suppliers. The company also specializes in semiconductor supply chain, covering three core areas: precision machining, optical materials processing, and IC process thermal control equipment.

Investor: Angel round financing of RMB 36 million from Qun Ying Hui (Guangzhou) Investment Partnership, primarily allocated to digital product R&D, industrial supply chain development, and business expansion (reported by Xinhua News Agency).

"1+3" Product Lines

GuRuiJie offers a "1+3" professional scenario product line for B2B one-stop procurement:

  • 🏭
    MRO Industrial Products (Core Line) Covering 18 major categories including safety protection, office supplies, pumps/valves/plumbing, measurement & testing, cutting tools & abrasives, personal protective equipment, tools & consumables, power distribution, electromechanical drives, fasteners & seals, controls & sensors, cleaning products, lubrication & rust prevention, laboratory supplies, and material storage. Partner brands include 3M, Honeywell, Bosch, ABB, Siemens, Hikvision, Motorola, and other international tier-1 brands.
  • 📄
    Office Supplies One-stop corporate office supplies procurement.
  • 🎁
    Marketing Gifts Customized corporate marketing gift solutions.
  • 👥
    Employee Benefits Employee benefits procurement and distribution management.

QPTS Service System

  • Q — Quality Assurance A rigorous quality management system ensuring all products meet national standards — delivering the right products at the right price at the right time.
  • 💲
    P — Price Transparency The core team comes from leading MRO industry firms with deep understanding of current market demands, committed to providing clients with more competitive and cost-effective pricing.
  • 🚚
    T — Timely Delivery Established delivery stations and delivery vehicles in key areas to significantly improve service efficiency; focused on expanding core product lines and building a combination advantage of key lines and short-cycle imported brands.
  • 👷
    S — Professional Service A "2+2 hour" service response mechanism: whether it's answering questions, technical support, or product repair and maintenance, the most appropriate approach is used to ensure the best service experience.

Procurement Digitalization Strategy

GuRuiJie is committed to accelerating partners' procurement digitalization strategy across four key stages of the full procurement chain:

Product Digitalization

Unifying the "language system" among engineers, procurement, and suppliers to reduce communication costs.

Transaction Digitalization

Consolidating fragmented demands with unified online ordering and settlement.

Supply Chain Digitalization

Transparent material consumption, real-time production preparation, and efficient inventory turnover.

Operations Intelligence

Full-process data collection and integration for more effective management decisions.

Semiconductor Supply Chain Business

GuRuiJie is simultaneously expanding in the semiconductor industry, with the mission of "solving industry chain challenges with technology, building a global ecosystem through trade," striving to become the technology service integrator in the semiconductor sector. The business covers three core areas:

  • Precision Machining Optical lens complete solution design, development, and production; mirror finishing and 5-axis machining centers (precision up to ±0.001mm); vacuum diffusion welding/electron beam welding and other precision welding processes; Class 1000 and Class 100 cleanroom assembly workshops equipped with Zeiss CMM and other high-precision inspection equipment.
  • 🔮
    Optical Materials Processing Processing quartz glass, sapphire, monocrystalline silicon, glass-ceramic and other high-end optical materials. Deep partnerships with Corning (USA), Heraeus (Germany), Schott (Germany), Ohara (Japan) and other international brands, operating 50+ machines.
  • 🌡
    IC Process Thermal Control Equipment A comprehensive chiller product library of 165 models — the only domestic manufacturer covering all major equipment brands (AMAT, LAM, TEL, Shibaura, Varina, AMEC, Naura, etc.) and processes. 56 patent applications filed, 2 software copyrights, and SEMI semiconductor industry certification completed.

The semiconductor division operates a Hefei factory (6,200 sqm) and Wuxi R&D center (1,000 sqm), with six service centers in Beijing, Nanjing, Shanghai, Chongqing, Hangzhou, and Dongguan, staffed by 24-hour on-site engineering teams ensuring 2-hour response time.

Semiconductor Clients: TSMC, HiSilicon, CAS Semiconductor, Advanced Micro-Fabrication, NAURA Technology, ACM Research, SMEE, Mattson Technology, Jingyi Jingwei, National Optics, Leuven Semiconductor, Yuliangshen, Kingstar, CETC Institute 45, and other industry-leading enterprises and research institutions.

Key Clients

GuRuiJie's services span major enterprises across tobacco, power grid, transportation, real estate, water utilities, pharmaceuticals, new energy, and other industries:

China Tobacco China Southern Power Grid Jabil Guangzhou Metro Foshan Metro Poly Group CR Holdings Guangzhou Water Guangtie Group GCL Dongfang Electric Grand Pharma Huawei

Platform Partnerships & Collaboration Models

GuRuiJie has established deep partnerships with mainstream MRO online platforms including JD.com, Suning, Deli Group, Staples, Kelip, Zhenkunhang, and Qixin Group, as well as state-owned platforms such as Yuetong, providing diversified composite procurement solutions.

Consignment Model

Signed consignment agreements with platforms like JD.com, Deli, and Chenguang, deploying on-site at client locations to address usage needs and fulfilling all platform delivery orders.

Field Control Model

Securing exclusive project authorization from brand manufacturers, serving as the designated on-ground service provider for the brand and fulfilling the complete product line orders.

Founding Team

The core team comes from leading MRO industry companies with extensive industry experience and a clear understanding of current market demands and development trends. The team has over 20 years of deep industry expertise in MRO supply chain management and enterprise-level service.

Company Philosophy: Relentless Exploration · Unwavering Craftsmanship — The MRO industrial procurement market exceeds RMB 1 trillion, with one-stop MRO procurement expected to surpass RMB 3 trillion by 2027. GuRuiJie drives the transformation from traditional fragmented procurement to intelligent and consolidated models through technology-driven operations and deep service capabilities.